Closing the Gap Between Online & In-store
This Benchmark report from RSR Research (sponsored by NetSuite) for 2015, highlights the need for retailers to understand the importance of the customer journey and consumer trends as well as overcoming the challenges of technology integration. Key Findings:
- Retailer under-estimate how much digital influences physical shopping experiences today.
- Retailers recognise that employees need to do more to create customer engagement.
- Retailers persist in thinking of store technology as POS.
- POS is no longer enough to service customers in store.