The North America-based multi-channel retailer is using NetSuite SuiteCommerce as its multi-channel retail and business management platform for its global expansion into Australia, launching this May 2013 four branded websites and retail point-of-sale systems demonstrating the power and agility of integrated omni-channel experience.

Watch Franchisor William-Sonoma speak at SuiteWorld 2013.

The power of Omni-Channel

Williams-Sonoma, the North America-based multi-channel retailer of high-quality products for the home, has selected NetSuite SuiteCommerce as the multi-channel retail and business management platform for its global expansion into Australia. Williams-Sonoma, Inc., based in San Francisco, California, went live on NetSuite SuiteCommerce on May 2nd to power four newly-launched and individually-branded ecommerce storefronts in Australia, combined with NetSuite Retail Anywhere POS as the point-of-sale solution for four new retail stores in the Bondi Junction suburb of Sydney, Australia.

The four stores in Australia are the first retail locations outside of North America to be owned and operated by Williams-Sonoma, Inc. as part of its overall global expansion strategy. The stores and websites for each of the brands—Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm—were launched simultaneously in an integrated multi-channel approach. The stores and websites:

Williams Sonoma


Pottery Barn


Pottery Barn Kids


West Elm


These stores are all powered by a single, multi-channel solution, NetSuite SuiteCommerce. Williams-Sonoma, Inc. leveraged NetSuite’s powerful, cloud-based ERP and CRM capabilities to reduce infrastructure investments and reduce deployment risk. Williams-Sonoma, Inc. implemented NetSuite’s CRM capabilities to support customer care center sales and support functions and utilised NetSuite’s ERP capabilities to manage procurement, order and inventory management, order reconciliation, fulfillment-based revenue recognition, and financial reporting. In addition to rolling out core functionality to support the multi-site, multi-store deployment, Williams-Sonoma, Inc. leveraged the SuiteCloud Development Platform to extend the solution, including a custom logistics solution to manage international commercial freight and customs operations. The NetSuite deployment is integrated with Williams-Sonoma, Inc.’s existing U.S. infrastructure. From planning to retail store opening, the entire roll-out of all these capabilities was delivered efficiently

The NetSuite solution has given Williams-Sonoma, Inc. critical speed, cost reduction and agility advantages to accelerate time to value from its multi-channel Australian initiative with flexibility to readily expand the solution to enter new global markets. The deployment of the NetSuite OneWorld global business solution provides Williams-Sonoma, Inc. with capabilities for international subsidiary management, global financial consolidation, transactions in more than 190 currencies and automated tax compliance in nearly 50 countries.

“We were looking for an agile platform that enables us to handle the complexity of global multi-channel commerce and we were impressed by the capabilities of NetSuite SuiteCommerce. From both a functionality standpoint and a technology perspective, NetSuite delivered a robust solution in a tight timeline.”

said John Strain, Williams-Sonoma CIO.

NetSuite is excited to have been selected by such a visionary company as Williams-Sonoma, Inc. to be a key partner in their global, multi-channel commerce expansion, Williams-Sonoma, Inc. has always been the leader in multichannel retailing and we are proud that NetSuite SuiteCommerce was selected as the platform to support its global expansion and market leadership.” 

Said Zach Nelson, NetSuite CEO.

About NetSuite

Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organizations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.

About Williams-Sonoma

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies—Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and  boys’ bedding), West Elm (modern furniture and  room decor), Williams-Sonoma Home (luxury furniture and  decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home)- are marketed through seven e-commerce websites, eight direct mail catalogs and 581 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada and Australia, offers international shipping to customers worldwide, and franchises its brands in Bahrain, the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

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